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Mattress Firm Brand Illustration Guidelines
I created and illustrated the entire tool-kit. It is a downloadable “how to” deck for the Mattress Firm brand creative team.
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Mattress Firm 12 Days of Dreamcember Social Giveaway
Mattress Firm’s Annual 12 Days of Giveaways is an annual brand social event. This is a guideline/toolkit for the creative
team to follow while designing all the posts and marketing materials for the event.
Sleep.com App Marketing
This is a guideline/toolkit for the creative team to follow while designing all the posts and marketing materials for the new Sleep.com app launch.
Beautyrest Black Luxury Mattress Launch
This is a guideline/toolkit for the creative team to follow while designing marketing assets for a luxury product launch.
Sleep Awareness Week Pitch Deck
This is a marketing/design concept pitch deck created with a copywriter for the internal team.
Mattress Firm New Brand Design System
This is a design exploration deck presented internally to update and modernize the current brand.
